Author: Frances Cairncross
Brand: Brand: Harvard Business Review Press
Edition: Revised Edition
- Used Book in Good Condition
Number Of Pages: 320
Publisher: Harvard Business Review Press
Details: This is the corporate strategist's trendspotting guide to the new economy, outlining how advances in telecommunications are creating the single most important economic force to affect human society in the next half-century. The book offers 50% more new data, fresh analysis and new company examples offer a look at the economic landscape ahead in the wake of wireless. There is a shift of content, away from telephones and television to the Internet, which has emerged as an essential part of any company and absorbed the first two technologies. No firm will be an Internet company because every firm will be an Internet company, just as every firm is a telephone or a media company.